ChatGPT can be used to manage sales pipeline by generating leads, tracking customer interactions, and identifying opportunities for upselling or cross-selling. It can also provide insights on sales trends, customer behavior, and competitor activity. By inputting relevant data, such as customer demographics, purchase history, and communication logs, ChatGPT can assist in creating customized sales strategies and forecasting future revenue. With its natural language processing capabilities, ChatGPT can also automate routine tasks and communication, freeing up time for sales representatives to focus on building relationships and closing deals.